5% increase in customer tension delivers 25% increase in profits (Fred Reichheld at Bain & Con).
Add corporate value through good selling
Lloyds Development Capital described its exit from Texthelp: “In December 2020, LDC exited its investment in Texthelp … following a period of significant growth. During the 18-month partnership, revenues at the business increased 40 per cent from £19m to £27m, with a strengthening pipeline of prospective new customers.” SalesLevers supported this growth with a sales development programme for the UK, European and US teams.
SFG exists because we believe good selling does good – good for the customer, good for the company and its stakeholders, and good for the individual salesperson. Good selling means two things: selling with integrity and selling with professionalism. In a business world that is changing rapidly and radically the strategies, processes and skills that have served in the past need to change to deliver winning results in the future.