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Playbook
Playbook
Innovating for result
We have been using sales playbooks for over 20 years and in the past they have been physical books. They delivered great value but were difficult to update and not that easy to use for salespeople.
We have combined experience and innovation to create our Sales Performance Platform with our excellent partners Allego to provide our clients with a dynamic playbook that develops with the business and (in the words of the CEO of a £1Bn business) “gives us real competitive advantage”.
Playbook
See what a Sales Performance Platform does
SFG exists because we believe good selling does good – good for the customer, good for the company and its stakeholders, and good for the individual salesperson. Good selling means two things: selling with integrity and selling with professionalism. In a business world that is changing rapidly and radically the strategies, processes and skills that have served in the past need to change to deliver winning results in the future.