About Let's Talk
strategies

Coaching to win

Coaching to win

The multiplier effect

The parallels between sports coaching and sales coaching are very clear.
Both involve working with competitive, confident people for whom peak performance matters. Both mean dealing with sometimes challenging individuals whose surface confidence can bely insecurities as they take risks in order to win. Both involve balancing individual and team performance. In both cases the work of the coach can be multiplied when applied by the team. See some of the ways we coach.

Coaching to win

Our ways of working

Sales coaches can have a profound and disproportionate impact on the sales result.  We draw on techniques and methodologies of coaching masters and apply them into the challenging and time-constrained world of business growth.

Train-the coach

Equipping your sales leaders with the capability, confidence and commitment to coach their people

Coach-the coach

Supporting your coaches as they put coaching into practice

Direct coaching

On occasion we can coach salespeople ourselves, sometimes as a way of getting coaching started in the business

Build a coaching culture

Work with top management and HR to embed coaching in the sales organisation

Coaching the playbook

Working with sales coaches to use playbooks to take coaching to the next level

Hybrid coaching skills

Using technology to enable coaching in a hybrid world

Equipping your sales leaders with the capability, confidence and commitment to coach their people

Supporting your coaches as they put coaching into practice

On occasion we can coach salespeople ourselves, sometimes as a way of getting coaching started in the business

Work with top management and HR to embed coaching in the sales organisation

Working with sales coaches to use playbooks to take coaching to the next level

Using technology to enable coaching in a hybrid world

SFG exists because we believe good selling does good – good for the customer, good for the company and its stakeholders, and good for the individual salesperson. Good selling means two things: selling with integrity and selling with professionalism. In a business world that is changing rapidly and radically the strategies, processes and skills that have served in the past need to change to deliver winning results in the future.

Research, Insights and Analytics
Development, Processes and Tools
Recording, Reporting and Forecasting